European Journal of Marketing: Volume 40 Issue 9/10

Enhancing consumer empowerment

Much of the literature on consumer empowerment focuses on consumers' efforts to regain control of their consumption processes from suppliers. The purpose is to argue that many…

The internet, consumer empowerment and marketing strategies

Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented…

Mapping consumer power: an integrative framework for marketing and consumer research

To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic effort to integrate current research on consumer empowerment…

The internet, information and empowerment

To critically assesses the extent to which consumers are being empowered by the internet, focusing specifically on the role of the internet in the context of online pension…

Assumed empowerment: consuming professional services in the knowledge economy

This paper considers the notion of consumer empowerment across the financial, legal and medical service sectors in the UK. Although the advent of the internet is generally seen as…

Consumer empowerment: a Foucauldian interpretation

The purpose of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment implicit to this special edition. In…

Self‐empowerment and consumption: Consumer remedies for prolonged stigmatization

To delineate the range of consumer responses to life‐conditions where sustained powerlessness is experienced. To provide a framework to understand the ways in which these…

Consumption as voting: an exploration of consumer empowerment

Increasing numbers of consumers are expressing concerns about reports of questionable corporate practices and are responding through boycotts and buycotts. This paper compares…

Customer empowerment and relationship outcomes in healthcare consultations

Several trends such as improved access to health care information via the internet, the growth of self‐help groups and expenditure on alternative medicine signals consumers are…

Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

To analyse the power that a virtual brand community exerts over a brand of a mass‐marketed convenience product. To draw implications about the strategy that a company can employ…

The evolution of the empowered consumer

An oral history to examine the evolution of the empowered consumer and brand consciousness from 1918 to 1965 as a critical analysis of mass consumer culture in Britain.

“Mothers of invention”: maternal empowerment and convenience consumption

The paper explores how the complex relationship between consumption and production evolves as women enact their roles as mothers, and reconstruct their self‐identity through their…

Customer Service: Empowerment and Entrapment

The Sage Handbook of Qualitative Research (3rd ed.)

Consumer empowerment special issue