European Journal of Marketing: Volume 42 Issue 7/8

Competitive intelligence: A practitioner, academic and inter‐disciplinary perspective

Jonathan L. Calof, Sheila Wright

The article traces the origins of the competitive intelligence fields and identifies both the practitioner, academic and inter‐disciplinary views on CI practice. An examination of…

A strategic marketing intelligence and multi‐organisational resilience framework

Peter R.J. Trim, Yang‐Im Lee

The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the…

Forecast competitor service strategy with service taxonomy and CI data

Chun‐Hsien Liu, Chu‐Ching Wang

The paper aims to develop a service taxonomy model and a mathematical process to forecast a competitor's service business strategy in a multiple service business context by…

Competitive intelligence: a multiphasic precedent to marketing strategy

Paul L. Dishman, Jonathan L. Calof

The paper seeks to explore competitive intelligence as a complex business construct and as a precedent for marketing strategy formulation.

Competitive intelligence information and innovation in small Canadian firms

Stoyan Tanev, Tony Bailetti

The paper seeks to examine the relationship between the number of competitive intelligence (CI) information topics used by small Canadian firms and their innovation performance…

An illustration of Bayes' theorem and its use as a decision‐making aid for competitive intelligence and marketing analysts

Rainer Michaeli, Lothar Simon

This paper is intended to enable competitive intelligence practitioners using an important method for everyday work when confronted with conditional uncertainties: the Bayes'…

Scanning for competitive intelligence: a managerial perspective

Tianjiao Qiu

The purpose of this paper is to advance and investigate empirically how entrepreneurial attitude and normative beliefs influence managerial scanning for competitive intelligence…

The role of insight teams in integrating diverse marketing information management techniques

Craig S. Fleisher, Sheila Wright, Helen T. Allard

The paper seeks to address the viability of planning and executing the integration of four often independent marketing information management techniques, i.e. competitive…

Using open source data in developing competitive and marketing intelligence

Craig S. Fleisher

The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It…

Marketing strategy Sponsored by European Journal of Marketing

Marketing strategy Sponsored by European Journal of Marketing