European Journal of Marketing: Volume 43 Issue 1/2

Being a successful and valuable peer reviewer

Nick Lee, Gordon Greenley

The purpose of this editorial is to announce the winners of the EJM Reviewer of the Year awards, and also to make some observations about successful and effective practice in…

Seeing market orientation through a capabilities lens

Anthony Foley, John Fahy

The purpose of this paper is to examine how conceptualising market orientation within a capabilities framework may assist in developing further understanding of the construct.

Franchising in Ukraine

Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D'Souza, Andrew Gilmore

This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is…

Antecedents of collective‐value within business‐to‐business relationships

Bruce Douglas Pinnington, Thomas J. Scanlon

The increasing importance of business‐to‐business (b2b) relationships, contrasted against a background of continued and seemingly high levels of dissatisfaction, suggests that new…

Innovative marketing in SMEs

Michele O'Dwyer, Audrey Gilmore, David Carson

The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises.

The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects

Josée Bloemer, Kris Brijs, Hans Kasper

The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes that are…

Franchisee personality: An examination in the context of franchise unit density and service classification

Scott Weaven, Debra Grace, Mark Manning

The purpose of this paper is to make the first attempt to examine franchisee personality within the context of alternative franchisee ownership structures (single unit versus…

Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market

Natalia Rubio, María Jesús Yagüe

The purpose of this paper is to understand the intra‐ and inter‐category differences of the store brand market share. Strategic, structural and performance factors are considered…

The effects of relationship quality on export performance: A classification of small and medium‐sized Turkish exporting firms operating in single export‐market ventures

Tulin Ural

The purpose of this paper was to empirically examine the effects of relationship quality between exporter and importer on export performance in Turkish firms, and further, how…

Barriers to repeat patronage: the impact of spectator constraints

Mark P. Pritchard, Daniel C. Funk, Kostas Alexandris

The reason patrons cease to attend sporting events is not well understood. The purpose of this paper is to examine how factors motivate and inhibit patronage from continuing.

Effects of size, market and strategic orientation on innovation in non‐high‐tech manufacturing SMEs

Sylvie Laforet

The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation.

Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau

Geir Sogn‐Grundvåg, Jens Østli

This study sets out to explore how consumers evaluate unbranded and unlabelled food products and to what extent they are able to select the products with the highest potential to…

Theoretical lenses and domain definitions in innovation research

Nukhet Harmancioglu, Cornelia Droge, Roger J. Calantone

This study aims to scrutinize the meaning and domain of “innovation” by providing an extensive theory‐driven review of the new product literature in marketing, management and…

Children's impact on innovation decision making: A diary study

Elisabeth Götze, Christiane Prange, Iveta Uhrovska

The purpose of the paper is to analyse children's impact on innovation decision making empirically.

Rethinking Public Relations: PR Propaganda and Democracy

Gábor Hoványi