European Journal of Marketing: Volume 43 Issue 9/10

Adoption of sensory enabling technology for online apparel shopping

Jiyeon Kim, Sandra Forsythe

The purpose of this study is to investigate online shoppers' adoption of visual sensory enabling technologies, showing that these sensory experience enablers provide a dual role…

E‐consumer behaviour

Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright

The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It…

Store atmosphere in web retailing

Emmanouela E. Manganari, George J. Siomkos, Adam P. Vrechopoulos

The purpose of this study is to provide a conceptual framework for studying the effects of online store atmosphere on consumer behaviour and a compilation of empirical studies…

Shopping orientation and online clothing purchases: the role of gender and purchase situation

Torben Hansen, Jan Møller Jensen

This paper seeks to investigate shopping orientation and online clothing purchases across four different gender‐related purchasing contexts. A conceptual model for understanding…

An empirical investigation into e‐shopping excitement: antecedents and effects

Chanaka Jayawardhena, Len Tiu Wright

This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word‐of‐mouth…

Buying environment characteristics in the context of e‐service

Jung‐Hwan Kim, Minjeong Kim, Jay Kandampully

This study aims to examine how buying environment characteristics, which are not directly associated with price or product information, are related to overall e‐satisfaction; and…

Online grocery shopping: the influence of situational factors

Chris Hand, Francesca Dall'Olmo Riley, Patricia Harris, Jaywant Singh, Ruth Rettie

This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery shopping. Specifically, the research aims to establish the…

E‐retailing by banks: e‐service quality and its importance to customer satisfaction

Carmel Herington, Scott Weaven

The purpose of this paper is to explore the measurement of e‐service quality for e‐retail banking, the importance of e‐service quality dimensions to e‐retail bank customers, and…

Adoption vs acceptance of e‐commerce: two different decisions

Blanca Hernandez, Julio Jimenez, M. José Martín

The main objective of this paper is to compare the differences that exist between the adoption of e‐commerce by potential purchasers and the acceptance of the channel (re‐purchase…

Exploring the drivers, scope and perceived success of e‐commerce strategies in the UK retail sector

Neil F. Doherty, Fiona Ellis‐Chadwick

The purpose of this study is to explore empirically the relationship between the scope of the e‐commerce strategies currently being deployed by the largest and most influential…

Guest editorial

Charles Dennis, Bill Merrilees