Table of contents
From personal values to creativity: evidence from frontline service employees
Carlos M.P. Sousa, Filipe CoelhoThis paper seeks to examine how personal values and the way employees respond to the organization and the job impact on employee creativity. Specifically, the paper proposes a…
Embracing ethical fields: constructing consumption in the margins
Deirdre Shaw, Kathleen RiachLiterature examining resistant consumer behaviour from an ethical consumption stance has increased over recent years. This paper aims to argue that the conflation between ethical…
Modeling regret effects on consumer post‐purchase decisions
My Bui, Anjala S. Krishen, Kenneth BatesThe purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand‐switching intention. The paper also seeks to examine any…
Brand image strategy affects brand equity after M&A
Hsiang‐Ming Lee, Ching‐Chi Lee, Cou‐Chen WuThe purpose of this study is to examine the relationship between the variance of two brand images and dimensions of brand equity after M&A, especially when the acquirer‐dominant…
Interactive (networked) internationalization: the case of Swedish firms
Gabriel Baffour Awuah, Desalegn Abraha Gebrekidan, Aihie OsarenkhoeThe purpose of this study is to provide deeper insights into the extent to which an independent actor(s) actively collaborates with the internationalizing firm so as to jointly…
Measuring internet product purchase risk
Brent Lynn Selby Coker, Nicholas Jeremy Ashill, Beverley HopeThe purpose of this paper is to develop and validate a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level.
The influence of marketing from a power perspective
Omar MerloBased on the widely held view that influence is exercised power, and in light of the suitability of power theory to studies of marketing's relative influence within the firm, this…
Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
Sanjaya S. Gaur, Hari Vasudevan, Ajai S. GaurThis paper sets out to investigate the link between market orientation and manufacturing performance for small and medium enterprises in India.
Strategic relationship management and service brand marketing
Shu‐pei TsaiIn recent years, the notion of consumer‐brand relationships has drawn increasing attention from both researchers and practitioners in the field of service brand marketing…
Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference
Matthew Tingchi Liu, James L. BrockThis study seeks to investigate the relationship among attractiveness of female athlete endorsers, product/service match‐up, and consumers' purchase intention within the context…
Using product and retail choice attributes for cross‐national segmentation
Larry Lockshin, Eli CohenThis study aims to use product attributes and retail display information to develop cross‐national segments.
International master franchise agreements: An investigation of control from operational, relational and evolutionary perspectives
Maureen Brookes, Angela RoperThis paper seeks to examine the inter‐organisational processes used to control international master franchise agreements from operational, relational and evolutionary perspectives.
Making your online voice loud: the critical role of WOM information
Minxue Huang, Fengyan Cai, Alex S.L. Tsang, Nan ZhouThis paper seeks to explore factors that can help generate a bigger ripple for diffusive Word‐of‐Mouth (WOM) in an online environment. Specifically, the paper aims to demonstrate…
Service‐dominant logic: a necessary step
Robert F. Lusch, Stephen L. VargoThe purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the worldwide…
Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
John O'Shaughnessy, Nicholas Jackson O'ShaughnessyThis paper is a rejoinder to Lusch and Vargo's defense of their service‐dominant logic paper against criticism.
Stepping aside and moving on: a rejoinder to a rejoinder
Stephen L. Vargo, Robert F. LuschThis paper proposes a rejoinder to the O'Shaughnessy and O'Shaughnessy rejoinder to “Service dominant logic: a necessary step”, the commentary on their previous criticism of…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall