European Journal of Marketing: Volume 47 Issue 1/2

A proposed procedure for construct definition in marketing

Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide marketing researchers with a practical procedure for writing construct…

Relating price strategies and price‐setting practices

This article aims to address the relationship between price strategies and price‐setting practices. The first derive from a normative tradition in the pricing literature and the…

Adventure versus gratification: emotional shopping in online auctions

Online auctions have attracted emotional shoppers through exciting shopping processes such as searching and bidding. The recreational and emotional worth of online auction…

Coping with service failures: The role of emotional intelligence, self‐efficacy and intention to complain

This study seeks to draw on the theories of personality to investigate antecedents and outcomes of consumer coping in instances of service failure. Specifically, the authors focus…

Brand communities: loyal to the community or the brand?

The purpose of this paper is to investigate empirically the relative emphasis accorded by members of a brand community to identification with that community and identification…

Structural equation modelling in marketing and business research: Critical issues and practical recommendations

Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated…

A typology of internet users based on comparative affective states: evidence from eight countries

The role of affective states in consumer behaviour is well established. However, no study to date has examined online affective states empirically as a basis for constructing…

Negative and positive effects of social capital on co‐located firms' withholding efforts

This study aims to demonstrate that the investments in social capital do not always pay off. Although an important function of social capital is its potential for influencing…

Effects of package visuals and haptics on brand evaluations

This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect consumers' brand impressions.

The effect of corporate associations on consumer behaviour

In the present paper, the authors aim to study the relationship between corporate associations and loyalty by analyzing the role of identification with the company and…

Shop until you drop? An exploratory analysis of mall experiences

The present exploratory study aims to link various fields of inquiry dealing with the consumer experience so as to conceptualise the mall experience and delineate its components.

Direct versus indirect channels: Differentiated loss aversion in a high‐involvement, non‐frequently purchased hedonic product

This article aims to investigate whether intermediaries reduce loss aversion in the context of a high‐involvement non‐frequently purchased hedonic product (tourism packages).

Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context

This is the first attempt to examine the theoretical and empirical linkages between franchisee personality traits and franchisee‐franchisor relationship quality.

Extending the prevalent consumer loyalty modelling: the role of habit strength

This study aims to address the role of habit strength in explaining loyalty behaviour.

Networks: a social marketing tool

This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to…

Persuasive Advertising: Evidence‐based Principles