European Journal of Marketing: Volume 47 Issue 10

Determinants of franchise conversion: a franchisee perspective

Conversion franchising is a strategy where franchisors recruit existing franchisees from rival systems or by converting independent businesses to franchisees. The present research…

Influence of consumer online resale awareness on purchase decisions: a mental accounting perspective

Consumer online resale is becoming an increasingly common method of both buying and selling goods. When an item can be easily resold online, consumers' subjective estimation of…

For better or for worse?: Adverse effects of relationship age and continuance commitment on positive and negative word of mouth

The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth…

Exploring relationship marketing in membership associations

Relationship marketing (RM) studies have produced a range of conclusions that are attributed to the different exchange contexts, strategies and constructs used for analysis. This…

From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships

The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and…

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

This paper aims to extend a widely used stochastic model of purchase loyalty to include covariates such as demographics, psychographics and geodemographics. Potentially, this…

Ad agency professionals' mental models of advertising creativity

– The purpose of this paper is to map advertising agency practitioners' mental models of creativity.

Impact of store environment on impulse buying behavior

This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET…

Trash talk rebuffed: consumers' defense of companies criticized in online communities

Marketing literature views word-of-mouth (WOM) as unidirectional communication in which consumers transmit either positive or negative messages based on their consumption…

An investigation into online reviewers' behavior

– The current research aims to explore variables that explain the differences in online reviewers' behavior.

The Principles of Islamic Marketing

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