Table of contents
The bigger society: considering lived consumption experiences in managing social change around obesity
James Cronin, Mary McCarthy, Mary Brennan, Sinéad McCarthyThis paper aims to argue that the limited success in addressing rising rates of obesity is underscored by health promotion practices and policies’ failure to consider the…
Acculturation and consumer loyalty among immigrants: a cross-national study
Sigal Segev, Ayalla Ruvio, Aviv Shoham, Dalia VelanThe purpose of this paper is to examine the effect of acculturation on immigrant consumers’ loyalty. The authors posit that the acculturation orientation of immigrants determines…
User-generated content behaviour of the dissatisfied service customer
Caterina Presi, Charalampos Saridakis, Susanna HartmansThis study aims to focus on the motivation of service customers to create user-generated content (UGC) after a negative service experience. In examining this relationship, the…
Promoting boundary-spanning behavior among service personnel
Jaewon (Jay) Yoo, Todd J. Arnold, Gary L. FrankwickThe purpose of this model is to explain how person – organization fit (P – O fit) and competitive intensity, conceptualized as a job resource and a job demand, respectively…
The interplay of products from the same product line: the role of brand reputation
Mauricio PalmeiraThe main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal…
The franchise relationship in China: agency and institutional theory perspectives
Anne Marie Doherty, Xiaomin Chen, Nicholas AlexanderThe purpose of this study is to explore the franchise relationship in China, focusing on the relational constructs of power, control, support and conflict in this developing…
The intertwined relationships of power, justice and dependence
Jessica J. Hoppner, David A. Griffith, ChangSeob YeoThe purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship…
The effect of customer information during new product development on profits from goods and services
Lars Witell, Anders Gustafsson, Michael D. Johnson– This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings.
Multichannel advertising: does print advertising affect search engine advertising?
Rainer Olbrich, Carsten D. SchultzThe study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. Secondly…
Chief marketing officer’s equity incentives: economic determinants and effects on shareholder value
Michele Fabrizi– This paper aims to investigate the economic determinants and the effects on firm value of the Chief Marketing Officer’s (CMO’s) equity incentives.
Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy:
Andreas StrebingerThis study aims to compare academic prescriptive models on how to choose a branding strategy on the continuum from a “branded house” to a “house of brands” with real-life branding…
Standing out from the crowd: niche product choice as a form of conspicuous consumption
Tobias SchaefersThis paper aims to define the niche market concept and to investigate the extent to which purchasing niche products represents a form of conspicuous consumption. Consumers…
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective
Sanjit Kumar Roy, Walfried M. Lassar, Gul T. ButaneyThe purpose of the study is to develop and empirically test a model which examines the relationship between e-servicescape dimensions, website quality dimensions, website…
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
Elena Delgado-Ballester, Miguel Hernandez-Espallardo, Augusto Rodriguez-OrejuelaThe purpose of this study is to develop and test a conceptual model of the moderating effect of customers’ value consciousness (CVC) on the relationship of store image (SI) with…
Does channel decentralization lead to low quality product lines?
Hwan Chung, Eunkyu Lee– The purpose of this study is to analyze the problem of optimal product line design in marketing channels.
How funny was that? Uncovering humor mechanisms
Nathalie SpielmannThis paper aims to uncover humor mechanisms. Humor mechanisms influencing consumer behaviors seem relatively under-researched. In consequence, the effectiveness of humorous…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall