Table of contents
Processing different degrees of logo change: When higher levels of brand consciousness decrease openness to substantial logo changes
Bo van Grinsven, Enny DasThis paper aims to develop an experimental paradigm to assess effects of degrees of logo change on logo processing speed to provide rigid tests of the effects of objectified…
Attention, emotions and cause-related marketing effectiveness
João Guerreiro, Paulo Rita, Duarte Trigueiros– The purpose of this study is to explain how cognitive and emotional responses may influence decisions to purchase cause-related products.
Service workers’ job performance: The roles of personality traits, organizational identification, and customer orientation
Hongwei He, Weiyue Wang, Weichun Zhu, Lloyd HarrisThis paper aims to advance the literature by testing the boundary of this relationship with reference to a key construct in employee performance in the service domain: employee…
What we know, don’t know, and should know about confusion marketing
Edward KasabovThe purpose of the paper is to bring to the attention of academics the innovations which have rapidly been developed to sell goods and services across sectors using what the…
When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Ofer Mintz, Imran S. CurrimThis paper aims to develop a conceptual framework, in an effort toward building a contingent theory of drivers and consequences of managerial metric use in marketing mix…
Brand experimental value versus brand functional value: which matters more for the brand?
Elena Delgado-Ballester, Estela Fernandez SabioteThe purpose of this study is to analyze the relative higher impact of brand experiential value over brand functional value in generating brand equity, consumer–brand…
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
Reinhard Grohs, Heribert Reisinger, David M. WoisetschlägerThe purpose of this study is to understand the occurrence, formation and magnitude of negative effects for sponsors of rival sports teams and to identify means to counteract…
Deconstructing consumer discipline: How self-management is experienced in the marketplace
James Martin Cronin, Mary McCarthy, Mary DelaneyThe purpose of this paper is to build an understanding of what we term “consumer discipline” by unpacking the practices and strategies by which people manage and exert control…
The impact of motivation on customer satisfaction formation: a self-determination perspective
Christopher White– The purpose of the study is to examine the way different motivational types from Self-Determination Theory (SDT) influence antecedents of customer satisfaction.
Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name
Griff Round, Stuart RoperThe purpose of this study is to investigate the value to consumers of the brand name element for established brands, given that the focus in the literature has been on new brands…
Should consumers request cost transparency?
Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik, Nripendra P. RanaThe purpose of this paper is to propose that consumer choice be guided by price fairness judgements to increase consumer satisfaction and subsequently enhance market efficiency…
Commentary: is cost transparency necessarily good for consumers?
Adrian T.H. Kuah, Vishanth Weerakkody– The purpose of this paper is to present a critical viewpoint on the negative aspects of market, price and cost transparencies to consumers in terms of its costs.
Commentary: what’s behind the price tag: understanding cost transparency?
Nitish Singh– The purpose of this study is to understand “Why Should Companies Embrace Cost Transparency”.
Commentary: “Should consumers request cost transparency?” Cost transparency in consumer markets
Ben LoweThe purpose of this paper is to provide a viewpoint about the role of cost transparency in consumer markets and whether or not consumers should request cost transparency from…
Rejoinder: a reply to comments on “should consumers request cost transparency?”
Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik, Nripendra P. RanaThe purpose of this paper is to provide response around three commentaries: Lowe’s view on key mechanisms through which greater transparency could influence consumer product…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall