European Journal of Marketing: Volume 5 Issue 3

The Hungarian marketing scene

Gabor Hoványi

Defines and discusses the climate for marketing activity within Hungarian society. Compares and contrasts conditions and practice in Western countries with those in Socialist…

Routinization in marketing

Ian Campbell, Sherril Kennedy

Points to some directions for marketing to go in order to improve upon salesmanship. Looks at how marketing as a discipline is taught in business schools and stresses the…

Pricing policies and market strategy

Chris Pass

Summarizes the findings of a study enquiring into the pricing objectives of 85 large UK companies taken from the “Times Top 500 Companies”. Compares these results with North…

Marketing models in the gas industry

David Hawdon

Looks at models constructed for the gas industry domestic, central heating, cooling and industrial markets. Shows how these models can be used to permit the rapid assessment of…

Solus agreements in a franchising context

Lawrence Parker

Examines franchising as a relatively recent concept of mass marketing. Looks at the ways in which it supports its claim of providing effective control for the customer…

The role of marketing in conglomerates

Richard Wilson

Presents a considered definition of conglomerates and examines the organizational and marketing problems that have faced these companies. Provides some suggestions for solutions…

Irish advertising agencies as seen by their clients

J.A. Murray

Examines the general image which Irish advertisers have of Irish advertising agencies. Gives a definition of image and looks at how this applies to advertising companies in…

The cyclical evolution of marketing channels

Dov Izraeli

Examines the process of change in marketing channels and its cyclical nature. Looks at the contradictory problems of the needs of small retailers and efficient distribution…