Table of contents
Recapturing place identification through community heritage marketing
Matthew Alexander, Kathy HamiltonThe purpose of this paper is to explore how community involvement can support the authors who are guided by the following research questions: how do community residents contribute…
Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless
Joshua D. Newton, Jimmy Wong, Fiona Joy NewtonWhile the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact…
An arousal-based explanation of affect dynamics
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng ShiThe purpose of this paper is to investigate the effects of pre-existing mood valence, mood arousal and ad-evoked arousal on response to television and print advertising. It…
Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?
Johan Anselmsson, Niklas Bondesson, Frans MelinThe purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM…
The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Wenbin Sun, Joseph M. PriceThis paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance…
The bittersweet experience of being envied in a consumption context
Simona Romani, Silvia Grappi, Richard P. BagozziVery limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the…
Thinking styles affect reactions to brand crisis apologies
Liangyan Wang, Shijian Wang, L. Robin Keller, Jie LiThis article aims to examine how a person’s thinking style, specifically holistic versus analytic, and a firm’s crisis apology with the remedial solution framed in “why” (vs…
Retaining the primetime television audience
Bryony Jardine, Jenni Romaniuk, John G. Dawes, Virginia BealThis paper aims to investigate factors associated with higher or lower television audience retention from one programme aired sequentially after another, referred to as lead-in…
Paradox, tribalism, and the transitional consumption experience: In light of post-postmodernism
Alexandros Skandalis, John Byrom, Emma BanisterThe aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the post-postmodern era.
Consumer motivations for mainstream “ethical” consumption
Iain Andrew Davies, Sabrina GutscheThis paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by…
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
Sung Ho Han, Bang Nguyen, Lyndon SimkinThe purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e. status needs, social needs…
Framing the work: the composition of value in the visual arts
Chloe Preece, Finola Kerrigan, Daragh O’ReillyThis paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of…
Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications
Jungkeun Kim, Jae-Eun Kim, Roger MarshallThis research aims to examine the moderating role of consumers’ persuasion knowledge (PK) on the persuasive effect of combined advertising and publicity within the same medium…
Corporate misconduct and the loss of trust
Gary Davies, Isabel Olmedo-CifuentesThis paper aims to identify a typology of corporate misconduct affecting trust; to test the relative ability of individual misconducts to reduce trust and; to explain differences…
Controversial advertising: transgressing the taboo of gender-based violence
Lauren Gurrieri, Jan Brace-Govan, Helene CherrierTo date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent…
Staying engaged on the job: The role of emotional labor, job resources, and customer orientation
Nwamaka A. Anaza, Edward L. Nowlin, Gavin Jiayun WuFrontline employees face constant emotional demands in the course of providing services to their customers, which can impact job engagement. This study aims to investigate the…
Theorising practices to deliberately or accidentally control customers
Edward KasabovThis paper aims to empirically explore and theorise the application of technology control over customers during call-centre interactions. The author seeks to ascertain distinct…
Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life
Elina Närvänen, Christina GouldingThe purpose of the paper is to build a sociocultural perspective of brand revitalization. Maintaining brands and bringing them back to life in the market has received much less…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall