Table of contents
Reflections on a decade of EJM and marketing scholarship: the good, the bad, and the future
Nick LeeThe purpose of this paper is to reflect on the author’s decade-long tenure as the Editor of the European Journal of Marketing (EJM). The paper presents his thoughts on the past 10…
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth: Empirical evidence from China
Ruijuan Wu, Cheng Lu WangThis study aims to distinguish two regret conditions, other-blame regret (O-regret) and self-blame regret (S-regret), and investigate the underlying mechanism and boundary…
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Ben Lowe, Devon JohnsonThe purpose of this paper is to show how active participants within personal challenge virtual communities (e.g. virtual health communities, online legal forums, etc.) derive…
In pursuit of service productivity and customer satisfaction: the role of resources
Jenny (Jiyeon) Lee, Paul G. Patterson, Liem Viet NgoIn today’s global marketplace, the mantra of many service firms is enhanced efficiency and productivity. To increase their bottom line, firms must also expand revenue. They thus…
Whose fault is it?: An empirical study on the impact of responsibility attribution for customer misbehavior
Katja Rummelhagen, Martin BenkensteinThis research paper aims to provide an understanding of how customers evaluate other customers’ misbehavior, considering the attribution of responsibility and how service…
Differences in symbolic self-completion and self-retention across role-identity cultivation stages
Robert E. Kleine, Susan Schultz Kleine, Douglas R. EwingThis paper aims to provide evidence that theory-based effects of role-identity cultivation stages on self-symbolizing consumption activities do exist.
Determinants of brand resurrection movements: Why consumers want dead brands back?
Arezoo Davari, Pramod Iyer, Francisco GuzmánThere is a growing trend of brand resurrections that are driven by consumer power. Millennials play a critical role in initiating most of these brand resurrection movements using…
How brand loyal shoppers respond to three different brand discontinuation scenarios
Denisa Hebblethwaite, Andrew G. Parsons, Mark T. SpenceRetailers may respond to a manufacturer discontinuing a brand or product range in three ways: not offering an alternative, thus reducing the assortment size; replacing it with a…
Brand addiction: conceptualization and scale development
Mona Mrad, Charles Chi CuiThis paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Stefania Farace, Tom van Laer, Ko de Ruyter, Martin WetzelsThis paper aims to assess the effect of narrative transportation, portrayed action and photographic style on viewers’ likelihood to comment on posted consumer photos.
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: A study of small- and medium-sized manufacturing firms in the UK
Gordon Liu, Wai Wai Joyce Ko, Isaac Ngugi, Sachiko TakedaDrawing from resource-based theory, the authors aim to study how and under what conditions small- and medium-sized enterprises (SMEs) capitalise on their proactive entrepreneurial…
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
Elaine Wallace, Isabel Buil, Leslie de ChernatonyThis study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour…
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Ilaria Baghi, Paolo AntonettiPast research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is…
Health commodified, health communified: navigating digital consumptionscapes of well-being
Lena Cavusoglu, Melike Demirbag-KaplanHistorically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have…
Uncertainty avoidance and the exploration-exploitation trade-off
Thijs L.J. Broekhuizen, Marco S. Giarratana, Anna TorresThis study aims to investigate how a firm’s uncertainty avoidance – as indicated by the headquarters’ national culture – impacts firm performance by affecting exploratory (product…
Spatial, temporal and social dimensions of a ‘destination-in-motion’
Kathy Hamilton, Matthew AlexanderThe purpose of this paper is to raise awareness of the mobilities paradigm by exploring the role of tourist mobilities in destination marketing. This is important as studies that…
When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory
Griff Round, Stuart RoperThe purpose of this paper is to fill a current gap in the literature, through the development of theory concerned with changes that occur over time to the functions and importance…
Consumer imagination in marketing: a theoretical framework
Barbara J. PhilipsImagination is a complex mental process where consciousness departs from reality to create new content not currently found in existence. Imagination is key to marketing…
Advertising literacy training: The immediate versus delayed effects on children’s responses to product placement
Steffi De Jans, Liselot Hudders, Veroline CaubergheThis paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format…
Can political cookies leave a bad taste in one’s mouth?: Political ideology influences taste
Aner Tal, Yaniv Gvili, Moty Amar, Brian WansinkThis study aims to examine whether companies’ donations to political parties can impact product experience, specifically taste.
Luxury advertising and recognizable artworks: New insights on the “art infusion” effect
Alessandro M. Peluso, Giovanni Pino, Cesare Amatulli, Gianluigi GuidoThis research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall