European Journal of Marketing: Volume 52 Issue 11

Guest editorial: Marketing as an Integrator in Integrated Care

Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L. Bove, Philip Stern

“I just don’t feel like myself anymore”: putting the patient’s voice into integrated care

Shelagh Ferguson

This paper aims to elucidate health-related transformations experienced by an individual. Building from personal experience offers an understanding of the relational dynamics at…

PRACTITIONER COMMENTARY: “I just don’t feel like myself anymore”: putting the patient’s voice into integrated care

Aine Carroll

Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care

Davide Christian Orazi, Fiona Joy Newton

Effective communication of information is central to integrated care systems (ICS), particularly between providers and care-consumers. Drawing on communication theory, this paper…

PRACTITIONER COMMENTARY: Collaborative authenticity: how stakeholder-based source effects influence message evaluations in integrated care

Sonja Müller

Incorporating digital self-services into integrated mental health care: a physician’s perspective

Heini Sisko Maarit Taiminen, Saila Saraniemi, Joy Parkinson

This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into…

PRACTITIONER COMMENTARY: Incorporating digital self-services into integrated mental healthcare: a physician’s perspective

Rachel Davies

A paradoxical dynamic in a service labyrinth: insights from HIV care

Angela Gracia B. Cruz, Elizabeth Snuggs, Yelena Tsarenko

While theories of complex service systems have advanced important insights about integrated care, less attention has been paid to social dynamics in systems with finite resources…

PRACTITIONER COMMENTARY: A paradoxical dynamic in a service labyrinth: insights from HIV care

Marilène Dols