European Journal of Marketing: Volume 54 Issue 5

Exploring the forced closure of a brand community that is also a participatory culture

Jacqueline Burgess, Christian Jones

The purpose of this study is to investigate members’ reactions to the forced closure of a narrative video game brand community and its participatory culture.

Comparing the measures of consumer knowledge calibration

Kishore Gopalakrishna Pillai, Charles F. Hofacker

Studies on consumer knowledge calibration have used different measures of calibration. The purpose of this paper is to undertake a comparative assessment of important measures. In…

Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes

Carlos A. Diaz Ruiz, Lisa Penaloza, Jonas Holmqvist

This paper aims to investigate the dynamics of ephemerality within consumer tribes by conceptualizing how tribes constitute, disperse and reconstitute. Building upon assemblage…

The business-to-business inside sales force: roles, configurations and research agenda

Stefan Sleep, Andrea L. Dixon, Thomas DeCarlo, Son K. Lam

This study aims to explore the changing nature of the inside sales role and the individual capabilities required for success. Additionally, it examines the influence of…

Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations

Yang Liu, Yongjiang Shi

Prior studies on product standardization–adaptation in multinational corporations (MNCs) have revealed environmental factors that can influence the choices of MNCs. However, these…

In the eye of the beholder: How self-construal influences service evaluations following observations of others’ service experiences

Shahin Sharifi, Gerri Spassova

The purpose of this paper is to investigate the effect of interdependent vs independent self-construal on service satisfaction, following the observation of failure and recovery…

The substitute effect of internal R&D and external knowledge acquisition in emerging markets: An attention-based investigation

Tao Wang, Xue Yu, Nan Cui

This paper aims to provide a new perspective in investigating how internal research and development (R&D) and external knowledge acquisition interact regarding their influence on…

Conjunctionitis: a call for clarity in construct definitions

Kevin E. Voss, Alex R. Zablah, Yu-Shan (Sandy) Huang, Goutam Chakraborty

This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity.