European Journal of Marketing: Volume 55 Issue 13

An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing

Bodo Steiner, Moritz Brandhoff

This paper aims to explore the role of configurations of relationship quality dimensions for explaining sources of behavioral outcomes in the globalized manufacturing industry.

Local food sales and point of sale priming: evidence from a supermarket field experiment

Ružica Brečić, Dubravka Sinčić Ćorić, Andrea Lučić, Matthew Gorton, Jelena Filipović

An intention-behavior gap often occurs for socially responsible consumption, where despite positive consumer attitudes, sales remain disappointing. This paper aims to test the…

Gender stereotypes in advertising have negative cross-gender effects

Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, Hanna Berg

This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s…

Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction

Magnus Söderlund, Eeva-Liisa Oikarinen

Firms have begun to introduce virtual agents (VAs) in service encounters, both in online and offline environments. Such VAs typically resemble human frontline employees in several…

Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics

Sarah Jane Flaherty, Mary McCarthy, Alan M. Collins, Claire McCafferty, Fionnuala M. McAuliffe

Health apps offer a potential approach to support healthier food behaviours but a lack of sufficient engagement may limit effectiveness. This study aims to use a user engagement…

Consumers’ choices between products with different uniqueness duration

Susan Danissa Calderón Urbina, Antonios Stamatogiannakis, Dilney Goncalves

This study aims to introduce the duration of uniqueness, an important dimension of unique products. It studies how choices between products with long versus short duration of…

Omnichannel promotions and their effect on customer satisfaction

Angelica Blom, Fredrik Lange, Ronald L. Hess

This paper aims to investigate whether customer satisfaction varies when presented with different types of omnichannel promotions (shopping goal-congruent vs shopping…

Loyal customers’ tipping points of spending for services: a reciprocity perspective

Karin Teichmann

Controversy exists about the shape of the relationship between loyalty and profitability. This paper aims to address the possibly nonlinear effects of behavioral loyalty (BLOY) on…