European Journal of Marketing: Volume 56 Issue 4

Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram

Nina Michaelidou, George Christodoulides, Caterina Presi

Limited research has examined the segment of ultra-high-net-worth individuals (UHNWIs). This study aims to explore how this segment self-presents with regard to luxury on…

Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based…

National customer orientation: a framework, propositions and agenda for future research

Ofer Mintz, Imran S. Currim, Rohit Deshpandé

This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars…

Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective

Nathalia Christiani Tjandra, Thomas N. Garavan, Lukman Aroean, Yayi Suryo Prabandari

The authors explore the metaphors people from Indonesia use to describe their propriety beliefs about the ethical legitimacy of tobacco advertising, promotion and sponsorship…

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions

Ruizhi Yuan, Martin J. Liu, Markus Blut

This study aims to examine the impact of five consumption values (i.e. ecological, functional, symbolic, experiential and epistemic) on consumers’ intentions to adopt green…

Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap

Yuli Zhang, Chen Wang

Marketing persuasive materials are often displayed on a curved surface (e.g. a curved hallway). This study aims to investigate how the curvature (concave vs convex) of a display…

Come fly with me: exploring the private aviation customer experience (PAX)

Philipp “Phil” Klaus, Annalisa Tarquini-Poli

This study aims to address the need to empirically investigate the luxury customer service experiences of the ultra-high-net-worth individual (UHNWI) segment by conducting and…

Disentangling effects of subjective and objective characteristics of advertising music

Gordon Liu, Morteza Abolhasani, Haiming Hang

Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles…

Innocent until proven guilty: suspicion of deception in online reviews

Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler

This study aims to formulate a new framework for identifying deception in consumer reviews through the lens of interpersonal deception theory (IDT) and the persuasion knowledge…

Putting passion to work: passionate labour in the fashion blogosphere

Ashleigh McFarlane, Kathy Hamilton, Paul Hewer

This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of…

Universal emotional arc structure in advertisements and their favorability

Aruni Ghosh, Madhurima Deb

This study aims to propose a novel way to explore the narrative structure of advertisements, a nascent area of research, through the protagonist’s emotional arc progression.