European Journal of Marketing: Volume 56 Issue 9

A call for impact! Launch of the new impact article

Debbie Isobel Keeling, Greg W. Marshall

The research landscape is rapidly changing and people need to evolve the way in which they think about publishing their work. The purpose of this paper is to introduce the new…

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology

Matteo Montecchi, Francesca Bonetti, Kirk Plangger, Hope Jensen Schau

To meet the complex technology needs of retail clients, technology providers must work in a close partnership with their clients and co-envisage a strategic vision for the role…

The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours

David Cox

The purpose of this paper is to highlight the increased impact that academic research can gain when collaborating and sharing knowledge with corporate stakeholders and marketing…

Impacting communication in optometry: enhancing health-service experiences

Dirk vom Lehn, Peter M. Allen, Helena Webb, Bruce J.W. Evans, Michael Bowen, Holly Dobrzycki

This paper discusses a collaboration between sociologists and optometrists that involved, first, an investigation of communication and interaction in eye examinations and, second…

A reflection on motivating community action to protect an endangered species using marketing

Sharyn Rundle-Thiele

This paper aims to describe a case that has worked with community aiming to prevent koala deaths and injuries across known causes including dogs.

Impact for good: a journey toward impact through marketing scholarship

Maura L. Scott, Martin Mende

This study aims to propose approaches to cocreating new knowledge at the intersection of theory, practice, policy and consumers, broadly inspired by the United Nations’…