European Journal of Marketing: Volume 57 Issue 5

Value-dominant logic: organizational principles

Gautam Mahajan, V. Kumar, Marco Tregua, Roberto Bruni

This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to…

Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos

Ghadeer R. Alsaeed, Kathleen Anne Keeling, Panagiotis Sarantopoulos, Eman Gadalla

This paper aims to investigate an integrated, holistic assessment of the characteristics by which consumers judge non-sponsored product review video (PRV) source, message and…

How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness

Felix Septianto, Nitika Garg, Nidhi Agrawal

A growing literature shows that (integral) emotions arising in response to firm transgressions may influence consumer punishment. However, incidental emotions (which are unrelated…

Listening to strangers more than friends: how recommendations from close- (vs distant-) others influence consumption

Meichen Dong, Ritesh Saini

This paper aims to investigate how recommendations from close- versus distant-others influence consumer preferences. This paper explores how the consumption setting (public vs…

‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability

Marylyn Carrigan, Victoria Wells, Navdeep Athwal

This paper aims to develop a deeper understanding of what (un)sustainable food behaviours and values are transmitted across generations, to what extent this transference happens…

How and when does top management interaction with customers impact customer satisfaction?

Kemefasu Ifie

This paper aims to investigate the effect of top management’s customer interactions (TMCI) on customer satisfaction. This study argues that TMCI’s overall relationship with…

Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns

Xiaohan Wen, S. Sinem Atakan

This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research…

Inferring quality from price: the effect of stereotype threat on price–quality judgments

Lei Song, Rajneesh Suri, Yanliu Huang

This paper aims to examine how a stereotype threat, which entails being aware of a negative stereotype about one’s social group (e.g. gender), affects consumers’ price perceptions.

Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior

Avinash Jain, Satyabhusan Dash, Naresh K. Malhotra

This study aims to investigate the role of consumption coping in managing collective tragedy stress and stress outcomes using the COVID-19 pandemic context.

Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability

Xiaoning Liang, Johanna Frösén, Yuhui Gao

Despite the availability of many metrics and tools for marketing performance measurement, the way in which firms use their marketing metrics remains underexplored. This study aims…

Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation

Chen Han, Jiahui Liu, Shuman Zhang, Bo Bernhard Nielsen

This study aims to build a theoretical model including intermediate-level outside-in marketing capabilities (ILOIMC), radical and incremental technological innovations and…

Mind the game you set for better website patronage

Kriti Krishna, Bharadhwaj Sivakumaran, Satish S. Maheswarappa, Ankur Jha

This paper aims to develop a conceptual model to understand how different gamification designs (hedonic and utilitarian) evoke different emotions and impact subsequent patronage…