European Journal of Marketing: Volume 6 Issue 2

International marketing presentations: some options

P.J. Hovell, P.G.P. Walters

Explores advantages and disadvantages arising from standardised approaches to international marketing. Questions what the essential nature of international marketing is, stating…

Model building in marketing: problems, developments and state of the art

Rupert Fisher, Melvyn Hirst

Examines some recent developments of the status of model building in marketing in the UK. Uses many examples from both the UK and the USA to emphasise developments, with Crawford…

The marketing of placement services

Christine Fulop

Explores the application of segmentation in this market and compares state with private provisions in the UK, states the state service cannot hope to match private provision…

The marketing of flowers in the United Kingdom

Alan Hunt

Identifies a small market (flowers) in comparison with western Europe – one with growth potential and examines the particular problems of this commodity. Gives a realistic…

Factors affecting newspaper choice

Gerald Wilkinson

Maintains that research in newspapers is mostly concerned with who reads a paper rather than why they make a particular choice. Believes that more emphasis should be given to the…

Logistics in its marketing context

Martin Christopher

Spotlights the total approach to logistics in companies and indicates how it can provide a valid basis for marketing improvement. Identifies what a total logistics approach can…

Examining the job attitude/salesman performance issue

James Cotham, David Cravens, Allan Pennington

Questions the value of ‘morale boosting’ as a device for salesman improvement, concludes that attention to specific attitudes is likely to prove more rewarding. Specifies the…

Comparative commodity marketing structures

C. Galea Enriquez

Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with…