Journal of Consumer Marketing: Volume 11 Issue 2

Remarketing of Autos: The Role of Auctions in the Auto Distribution Revolution

Roger D. Blackwell

Marketing institutions emerge and evolve in response to changes in themarketing environment. Describes such changes in one of North America′smost vital areas of marketing �…

The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses

Tim H. Dodd, Steve Morse

Consumer interest concerning the health aspects of food products hasgrown in recent years. Consequently, media attention to scientificstudies about the beneficial or detrimental…

Consumer Response to Corporate Environmental Advertising

Joel J. Davis

An overwhelming majority of consumers have stated that their productpurchase decisions are, at least in part, influenced by their view ofthe parent company′s environmental concern…

Effectiveness of Brand‐related 15‐second Commercials

Scott Ward, Terence A. Oliva, David J. Reibstein

While 15‐second commercials appeared to have peaked at 40 percent interms of network usage in the US, it appears that the commercial formatis here to stay. A recent development…

The Effect of Information Overload on the Innovation Choice Process: Innovation Overload

Paul A. Herbig, Hugh Kramer

Information Overload is a subject of immense debate among consumermarketeers; can too much information overload a consumer and causeadverse judgmental decision making? What…

Marketing Management: A Simple Quiz to Help Your Company Master Marketing

Robert E. Kearney

Technological and market changes make it increasingly difficult tomanage marketing organizations and programs. These changes have affectedhow products and services are taken to…