Table of contents
Buying center research and business marketing practice: meeting the challenge of dynamic marketing
Morry Ghingold, David T. WilsonThe make‐up, structure, functioning and outputs of multi‐person buying decision‐making units, commonly referred to as “buying centers,” have received substantial attention in the…
The network approach in analyzing international marketing and purchasing operations: a case study of a European SME’s focal net 1992‐95
Henrikki TikkanenIn this paper, the basic tenets of the European industrial networks research tradition are introduced. It is argued that the network approach offers a particularly powerful…
Japanese product development strategies
Laurence Jacobs, Paul HerbigJapanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the…
Motives and experiences of international joint venture partners in Hungary
John Fahy, David Shipley, Colin Egan, Bill NealePresents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign…
The integration of market‐scanning activities: effects of market distance
Thom J. Belich, Alan J. DubinskyAn increasing number of small firms are moving into export operations. This paper reports the results of a study that examined the influence of market distance on managers’…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota