Table of contents
East vs. West: strategic marketing management meets the Asian networks
George T. Haley, Chin‐Tiong TanStrategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese…
The impact of religion and reputation in the organization of Indian merchant communities
Gopalkrishnan R. IyerThe complex interplay of religion, reputation and repeated transactions among trade and business communities that dominate the Indian intermediary markets are detailed. Using…
Relationship marketing in Japan: the buyer‐supplier relationships of four automakers
Jai‐Beom Kim, Paul MichellExamines the individual buyer‐supplier relationships of the four major Japanese automobile manufacturers. Building on the relationship marketing and the interorganizational trust…
Co‐ordination of international channel relationships: four case studies in the food industry in China
Hong Liu, Yen Po WangExamines the pattern of relationships between foreign manufacturing firms and local third‐party distributors and the effective management and co‐ordination of supplier‐distributor…
Business service market segmentation: the case of electrical and mechanical building maintenance services
Bill Merrilees, Rohan Bentley, Ross CameronIdentifies market segments for a category of business services, namely building maintenance services. Hitherto there has been little research on business service segmentation…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota