Table of contents
Macro‐economic risk factors in industrial markets: are e´lite firms less susceptible?
Richard A. Heiens, Mark Kroll, Peter WrightAs far back as 1947, Alfred Marshall proposed that the disparity in income between those individuals with moderate ability and those with greater ability is larger than the…
How marketing research affects cycle time: a case of the telecommunications industry
Gloria Barczak, Fareena SultanExamines how marketing research affects cycle time (the time from product conceptualization to product introduction), in technology‐driven industries. The key research question to…
Moral decision making in international sales negotiations
Anna Zarkada‐Fraser, Campbell FraserInternational sales negotiations are fast becoming a major part of the marketeer’s mandate in an increasingly globalised economy. To be successful in that role, managers need to…
The influence of purchasing strategies on performance
Swinder Janda, Srivatsa SeshadriThe potential of the purchasing function to increase shareholder value is not well publicized and hence not widely recognized. This fact becomes self‐evident when the effect of…
Case study: The network approach to international sport sponsorship arrangement
Rami OlkkonenOffers a discussion on the interorganizational network approach as an interesting, alternative avenue for the development of sponsorship research. An example of how to describe…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota