Table of contents
Rationale and strategies of Latin American companies entering, maintaining or leaving US markets
Arturo Z. Vasquez‐Parraga, Reto Felix, Aberdeen Leila BordersForeign direct investment by Latin American companies in the USA is growing and significant. Yet, the characteristics of and trends in these investments, and the strategies used…
The use of online marketplaces for competitive advantage: a Latin American perspective
Andrew J. Rohm, Vishal Kashyap, Thomas G. Brashear, George R. MilneThe promise of B2B e‐commerce had led to an explosion in the number of e‐marketplaces as firms adopted a “launch and learn” strategy. However a cash crisis and continuing losses…
Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
Jaqueline Pels, Roderick J. Brodie, Wesley J. JohnstonThis paper examines the marketing practices of Argentine business‐to‐business firms and compares them with the marketing practices of US and New Zealand firms. While the results…
Trust and negotiation tactics: perceptions about business‐to‐business negotiations in Mexico
Mohammad Elahee, Charles M. BrooksTrust plays a significant role in business peoples’ choices of negotiating tactics. This study compares the use of generally accepted negotiating tactics with dubious ones…
Coordinating B2B cross‐border supply chains: the case of the organic coffee industry
Danny Pimentel Claro, Priscila Borin de Oliveira ClaroThe recent interest in and increasing demand for healthy, social and environmentally sustainable products, particularly in developed countries, have fostered the presence of…
Supplier‐manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements
Celso Cláudio de Hildebrand e Grisi, Áurea Helena Puga RibeiroThis study aims to identify the presence of commitment, cooperation and interdependence, in the relations established between suppliers and automobile manufacturers as described…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota