Table of contents
A primer for navigating the shoals of applying wireless technology to marketing problems
Stan G. Aungst, David T. WilsonThis paper seeks to help marketers become familiar with the strengths and weaknesses of the current state of wireless technology that is being applied to marketing problems.
Behavioral implications of the transition process from products to services
Heiko Gebauer, Thomas FriedliThis paper attempts to provide a better understanding of behavioral processes and their impact on the transition from products to services.
Measuring international NPD projects: an evaluation process
Helen Rogers, Pervez Ghauri, Kulwant S. PawarNew product development (NPD) has become critical to the growth and future prosperity of organisations. This research therefore sought to determine the need for performance…
Information technology safeguards, logistics asset specificity and fourth‐party logistics network creation in the food retail chain
Constantine Bourlakis, Michael BourlakisTo investigate the evolutionary process of the retail logistics network formation, and to propose a relationship framework between the logistics asset buyer (the retailer) and the…
The evolution of China's telecommunications equipment market: a contextual, analytical framework
Brian LowAims to provide the contextual framework for local and foreign manufacturers in assessing the market potential of China's telecommunications equipment market, including an…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota