Journal of Business & Industrial Marketing: Volume 20 Issue 7

Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes

Arch G. Woodside, Wim Biemans

Seeks to introduce a JBIM special issue of articles that moves the innovation‐diffusion‐adoption (IDA) literature beyond identifying key success factors to thick descriptions of…

The entrepreneurial role of innovative users

Christopher Lettl, Hans Georg Gemünden

To provide first insights into under which conditions innovative users start entrepreneurial activities and finally become manufacturers themselves.

Opening up decision making: making sense of entrepreneur and reseller business‐to‐business strategies

Arch G. Woodside

Aims to map business‐to‐business strategic actions to illustrate how manufacturers and resellers of new fast moving consumer goods interact when responding to environmental…

Transforming partner relationships through technological innovation

Alex R. Zablah, Wesley J. Johnston, Danny N. Bellenger

To develop and propose a conceptual model that explains why downstream channel members (e.g. retailers) are likely to adopt or resist the implementation of emerging partner…

Advancing hermeneutic research for interpreting interfirm new product development

Arch G. Woodside, Hugh M. Pattinson, Kenneth E. Miller

The principal objective here is to describe conceptual and research tools for achieving deeper sense‐making of what happened and why it happened –including how participants…

Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Arch G. Woodside, Wim G. Biemans

Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for successfully managing new…