Journal of Business & Industrial Marketing: Volume 23 Issue 2

Contemporary Marketing Practices research program: a review of the first decade

Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer

The objective of the Contemporary Marketing Practices (CMP) research program is to develop an understanding of how firms relate to their markets in a manner that integrates both…

Exploring paradox in marketing: managing ambiguity towards synthesis

Aidan O'Driscoll

The objective of this paper is to explain the conceptual framework of paradox.

A comment on paradox and middle‐range theory: universality, synthesis and supplement

Michael Saren, Jaqueline Pels

This paper aims to highlight the value of adopting a middle‐range theory approach in conceptualizing and investigating marketing practices.

Researching the role of information and communications technology (ICT) in contemporary marketing practices

Mairead Brady, Martin R. Fellenz, Richard Brookes

This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed over the past decade and to develop…

Business‐to‐business marketing practices in West Africa, Argentina and the United States

Kofi Q. Dadzie, Wesley J. Johnston, Jaqueline Pels

This study aims to examine the nature of business‐to‐business marketing practices in two West African nations, Ghana and Ivory Coast, and compare them with marketing practices in…

Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Victoria Little, Richard Brookes, Roger Palmer

This paper aims to demonstrate how a Contemporary Marketing Practices (CMP)‐based living case study approach can be used to enhance student learning, and to develop new theory…

Social marketing: implications for contemporary marketing practices classification scheme

Christine T. Domegan

The purpose of this paper is to reflect upon social marketing and its implications for the contemporary marketing practices (CMP) classification scheme.

Introduction to the special issue on contemporary marketing practices

Rod Brodie, Mairead Brady

Executive summary and implications for managers and executives