Table of contents - Special Issue: Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference
Guest Editors: Jeffrey Lewin
Empirical study of relationship value in industrial services
James Barry, Tamara S. TerryThe purpose of this paper is to assist industrial service providers in building relationships that maximize value to their customers. The study aims to add to relationship value…
Effective virtual new product development teams: an integrated framework
Vishag Badrinarayanan, Dennis B. ArnettResearch on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the…
The impact of supplier downsizing on performance, satisfaction over time, and repurchase intentions
Jeffrey E. Lewin, Wesley J. JohnstonThe purpose of this study is first to investigate how well downsized suppliers, as compared to non‐downsized suppliers, are able to satisfy their business customers over time; and…
Franchisee perceived relationship value
Tracy R. Harmon, Merlyn A. GriffithsThe paper seeks to develop a conceptualization of franchisee perceived relationship value (FPRV), defined as the trade‐off between perceived net worth of tangible and intangible…
Successful B2B customer database management
Debra ZahayThe paper aims to present a study of the question of customer information management in business‐to‐business (B2B) firms, what distinguishes firms that manage customer information…
Why do leading brand manufacturers supply private labels?
J. Tomas Gomez‐Arias, Laurentino Bello‐AcebronPrivate labels are gaining increasing importance in many industries. While there are obvious benefits for retailers to embrace private labels, the standard explanations for…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota