Journal of Business & Industrial Marketing: Volume 23 Issue 6

Third‐space scholars: bridging the marketing academy and emerging markets

Benét DeBerry‐Spence

This paper seeks to begin a meaningful dialogue on the concept of third space, or “in‐between space”, within the marketing discipline. In the context of scholarly research, third…

African culture and business markets: implications for marketing practices

William K. Darley, Charles Blankson

This paper seeks to focus on the key underpinnings of African culture and its implications for business marketing practices.

Culture and design in emerging markets: the case of mobile phones in Russia

Asta Salmi, Elmira Sharafutdinova

This paper aims to focus on interactions between old and new cultural influences, investigating consumer preferences for a new type of product – the mobile phone – by looking at…

Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy

Kojo Saffu, John H. Walker, Robert Hinson

This paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and…

Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait

This paper aims to analyze antecedents of entrepreneurship propensity in two separate studies, at individual and organizational levels. The first study proposes that the effect of…

Segmentation strategies for non‐profits: mining the emerging market of “black gold”

Lydia McKinley‐Floyd, Nanda Shrestha

The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold).

Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries

Jodie L. Ferguson, Kofi Q. Dadzie, Wesley J. Johnston

The purpose of this paper is to explore country‐of‐origin (COO) effects on service evaluation in an emerging market.

Culture and marketing in emerging market economies

Benet DeBerry-Spence, Kofi Q. Dadzie