Table of contents
Marketing and supply chain management: a collaborative research agenda
Diane H. Parente, Peggy D. Lee, Michael D. Ishman, Aleda V. RothThis paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing…
Supplier strategies to increase customer purchases over the duration of customer‐supplier relationships
Robert C. Fink, William L. James, Kenneth J. Hatten, Lynn BakstranThe purpose of this research is to understand factors related to increased customer purchases from suppliers during different stages of the customer‐supplier relationship.
Determinants of value sharing in channel relationships
Stephan M. Wagner, Eckhard LindemannCompanies involved in collaborative channel relationships aim at creating in sum a higher value than each channel partner could achieve on its own. There is relatively little…
From customer value to repurchase intentions and recommendations
Doina Olaru, Sharon Purchase, Nathan PetersonThe paper aims to fill a gap in the literature in relation to the determinants of customer value within the research and development (R&D) industry and word‐of‐mouth. It…
Procedural and interactional justice perceptions and teamwork quality
Mumin Dayan, Anthony Di BenedettoThis paper aims to understand the role of organizational justice (procedural and interactional justice) as a precursor to new product development teamwork quality and team…
System supplier's roles from equipment supplier to performance provider
Anton Helander, Kristian MöllerThe study aims to explore what kind of roles major system suppliers may have for their business customers, what factors may change the supplier's role for the customer during the…
Creating a national champion or a global pharmaceutical company: a tale of French connection
Syed Tariq AnwarThe purpose of this illustrative case‐based research is to analyze and evaluate the 2004 controversial merger of two high‐profile French pharmaceutical companies…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota