Journal of Business & Industrial Marketing: Volume 28 Issue 3

Subject:

Table of contents - Special Issue: Inter‐firm relationships in Russia: responding to new challenges

Guest Editors: Tretyak Olga

Market power and relational conflicts in Russian retailing

Vadim Radaev

The purpose of this paper is to examine new rules of exchange in retailer‐supplier relationships imposed by the retail chains, to analyse factors facilitating this institutional…

Cross‐border M&A as a trigger for network change in the Russian bakery industry

William Degbey, Elina Pelto

The paper aims to examine the consequences of a cross‐border acquisition on business network changes in the Russian bakery industry.

1113

The changing role of personal networks during Russian transformation: challenges for Russian management

Lars‐Gunnar Mattsson, Asta Salmi

This paper aims to discuss the important and changing role of personal networks for transformation in Russia, and the related challenges for management. Formal institutions…

1313

Institutional constraints for outsourcing services in Russia

Päivi Karhunen, Riitta Kosonen

The purpose of this paper is to show how the institutional context in an emerging economy, Russia, moderates the “do or buy” decision of international firms operating in the…

The importance of cultural adaptation for the trust development within business relationships

Marina Weck, Maria Ivanova

The purpose of this paper is to reveal how trust develops between partner firms in the context of intercultural business relationships and how understanding of the business…

4202

Customer flow: evaluating the long‐term impact of marketing on value creation

Olga A. Tretyak, Igor Sloev

The purpose of this paper is to construct a system of indicators that will allow firms to evaluate the long‐term results of their marketing activities along the value chain.

2824

Managing portfolios of interconnected customers: evidence from Russian B2B market

Evgeniya Tsybina, Vera Rebiazina

The purpose of this paper is to broaden the current view of customer portfolio management by including the notion of customer interconnectedness.

1016

Perspectives of SME innovation clusters development in Russia

Mikhail A. Bek, Nadezda N. Bek, Marina Y. Sheresheva, Wesley J. Johnston

The purpose of this paper is to develop and test models explaining the unsatisfactory innovation activity of Russian firms and the main obstacles to innovation cluster development.

1456
Cover of Journal of Business & Industrial Marketing

ISSN:

0885-8624

Online date, start – end:

1986

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

IMP Journal

Editors:

  • Dr. Wesley Johnston
  • Dr Ivan Snehota