Journal of Business & Industrial Marketing: Volume 35 Issue 5

Dynamic positioning matters: uncovering its fundamental role in organization’s innovation performance

Jingbei Wang, Naiding Yang, Min Guo

This paper aims to propose the following questions: How does dynamic positioning influence organization’s innovation performance? Does knowledge base mediate the relationship…

The moderating role of environmental munificence on innovativeness in B2B markets

Misra Cagla Gul

The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness…

Servitization and business performance: the moderating effects of environmental uncertainty

Ying Zhang, Longwei Wang, Jie Gao, Xin Li

To obtain in-depth explanations of the effects of servitization, this paper aims to analyse the benefits and costs at different servitization levels. The authors also investigate…

The role of the predictive gamification to increase the sales performance: a novel business approach

Elenise Martins Rocha, Giancarlo Medeiros Pereira, Diego Augusto de Jesus Pacheco

This paper aims to examine the impact of predictive gamification, through a sales simulator game, as a strategy to minimize sales problems in organizations.

Driving innovation in supply chains: an examination of advanced manufacturing and food industries

Giselle C. Rampersad, Ann-Louise Hordacre, John Spoehr

The purpose of this study is to investigate how supply chains can become more resilient through innovation initiatives. It examines the expansion and deepening of relationships…

How ethical leadership cultivates radical and incremental innovation: the mediating role of tacit and explicit knowledge sharing

Hui Lei, Anh Thi Lan Ha, Phong Ba Le

The purpose of this paper is to examine the effect of ethical leadership on radical and incremental innovation through the mediating roles of tacit and explicit knowledge sharing…

Proactive or responsive market orientation for stronger service innovation capability: the moderating roles of contractual and relational governance

Yonggui Wang, Fei Liu

Based on the business-to-business context in the service industry, this study aims to address two balancing problems that a supplier firm may face in an integrated framework: the…

Governance and performance in co-exploitation and co-exploration projects

Miguel Solís-Molina, Miguel Hernández-Espallardo, Augusto Rodríguez-Orejuela

This study aims to investigate how contractual vs. informal governance influences the performance of collaborative innovation projects considering their exploitation vs…

Effect of B2B advertising on firm’s market value: CSR as a strategic complement

Shuojia Guo, Seokyoun Hwang, Chenglu Wang

This paper aims to examine the B2B advertising effect on firm’s market value and whether/how its effectiveness can be enhanced with corporate social responsibility (CSR) strengths.

Inter-organizational cost management: effects of antecedents and methods in a hybrid relational context

Mohammed Belal Uddin, Yuanlue Fu, Bilkis Akhter

The antecedents and cost management methods and their effects on the value creation of inter-organization are essential topics of inter-organizational cost management (IOCM) in a…

Relational business negotiation – propositions based on an interactional perspective

Jens Ola Eklinder-Frick, Lars-Johan Åge

Historically, a transactional perspective has dominated the business negotiation literature. This perspective includes the notions that business negotiations are a linear process…

Export market orientation and its consequences: a meta-analytic review and assessment of contextual and measurement moderators

Nilay Bıçakcıoğlu-Peynirci, İlayda İpek

In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention…