Journal of Business & Industrial Marketing: Volume 37 Issue 10

Guest editorial: Crisis management in the COVID-19 pandemic waves

Cristina Mele, Tiziana Russo-Spena, Daniela Corsaro, Michael Kleinaltenkamp

COVID-19 has dramatically changed how people live, socialise and think about their future. The disruptive shock that hit societies all over the world had a significantly negative…

Strategic crisis response: managerial implications and direction for recovery and survival

Ramendra Thakur, Dena Hale

The purpose of this paper is to provide managers with insights to help survive a crisis, create advantage during slow-growth recoveries and thrive when the crisis is over. Given…

Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness

Jared M. Hansen, Joseph W. Hansen, Susan R. Madsen

The purpose of this research is to outline and investigate a set of five experience elements from neuroscience research labeled SCARF that could impact the quality of perception…

Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA

Muhammad Sabbir Rahman, Fadi AbdelMuniem AbdelFattah, Surajit Bag, Mohammad Osman Gani

As a global pandemic, the COVID-19 crisis has profoundly affected the development of local firms, threatening the survival of small and medium enterprises (SMEs). This study aims…

Critical realist multilevel research in business marketing: a laminated conceptualization of resilience

Markus Vanharanta, Phoebe Wong

The purpose of this paper is to ease the methodological application of critical realist multilevel research in business marketing. Although there has been plenty of theoretical…

Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms

Ludovica Moi, Francesca Cabiddu

This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms’ capacity to address unexpected events such as the recent coronavirus (COVID-19…

The long and winding road of eHealth. The service ecosystem perspective

Roberta Sebastiani, Alessia Anzivino

This paper aims to investigate the eHealth ecosystem’s evolution during the coronavirus disease 2019 (COVID-19) pandemic and its effects on the progression of care for patients…

The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms

Lala Hu

The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic…

The reshoring decision under uncertainty in the post-COVID-19 era

Homin Chen, Chia-Wen Hsu, Yu-Yuan Shih, D'Arcy Caskey

Using insights from the supply chain resilience perspective and the international business literature, this study aims to investigate the determinants of firms’ decisions to…

Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective

Samby Fready, Prakash Vel, Munyaradzi W. Nyadzayo

The unprecedented changes in the marketplace induced by the COVID-19 pandemic and the resultant accelerated corporate migration to virtual ecosystems have added several unique…

How the digital transformation from COVID-19 affected the relational approaches in B2B

Daniela Corsaro, Valerio D’Amico

The purpose of this paper is to understand the main drivers of change in the relational approaches adopted in business-to-business (B2B) companies as an effect of the digital…

Multi-homing in B2B services: a psychological perspective

Mohit Manchanda, Madhurima Deb

Extant literature on business-to-business (B2B) has largely ignored studying multi-homing through a psychological lens. This paper aims to outline the results of three constituent…