Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002584. When citing the…
Ten Timeless Truths about Pricing
Allan J. MaGrathDiscusses ten principles applicable to pricing. Includesrevenue‐generating, market share and cost strategies. Notes that astutepricing requires design of a second price discount…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002746. When citing the…
Fantasies for Sale: Marketing Products that do not yet Exist
Vivian L. GernandConsiders some of the processes of futures marketing particularlyas practiced by one company, Corning Inc. Discusses company culture andtwo methods of marketing nonexistent…
Evaluating Multiple Sales Channel Strategies
David W Cravens, Thomas N Ingram, Raymond W LaForgePresents a portfolio model for multi‐sales channel effortdeployment. Shows how the approach can help sales management restructuresales channels. Notes that combining an…
Design of Global Marketing Information Systems
Lexis F Higgins, Scott C McIntyre, Cynthia G RaineDiscusses the transition between multinational and global businessorientation and the implications for the industrial corporation′smarketing information systems. Presents a…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota