Table of contents
Building a European Presence through Acquisitions and Brand Management
Jeff FettigDiscusses the example of the Whirlpool Corporation and itspenetration of the European market in recent years. Examines the stagesin the performance loop used to develop and sell…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037006. When citing the…
Company Study: Putting the Customer First
Hector MotroniAnalyses how Xerox found success in turning around the market shareloss it suffered, when faced with Japanese competition in the early1980s; notably through focusing on customer…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002530. When citing the…
The Management of Marketing Productivity
Allan McgrathStates that companies are under increased pressure in today′seconomic climate to boost the productivity of their marketingoperations, since this is often a crucial factor in…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049210035962. When citing the…
Changing Strategies in Mature Industries: a Case Study
Robert J. Bush, Steven A. SinclairStates that while mature industries are a major part of the USeconomy, little empirical information is available on competitivestrategies appropriate in the mature environment…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota