Journal of Services Marketing: Volume 10 Issue 2

Subject:

Table of contents

The role of outcome quality as a determinant of overall service quality in different categories of services industries: an empirical investigation

Samart Powpaka

Examines the role of outcome quality as a determinant of overall service quality in three different categories of services. Indicates that outcome quality is significant in…

3080

Effects of music in service environments: a field study

J. Duncan Herrington

Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that…

12775

Dimensions of uniform perceptions among service providers

Kerry Daniel

Service uniforms have often been studied from the customers’ perspective, as they contribute to service expectations and evaluations. Proposes that the influence of uniform should…

3540

The importance of service quality determinants in advertising a professional service: an exploratory study

Kenneth E. Clow, Carolyn Tripp, James T. Kenny

Although the task of delivering consistent service quality to consumers by service professionals has been studied widely, little research has focussed on service quality cues in…

4951
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum