Table of contents
An exploratory investigation of consumer decision making for selected professional and nonprofessional services
Richard Ettenson, Kathryn TurnerUses services classification schemes to distinguish a professional service (doctors) from two nonprofessional services (photo finishers and dry cleaners). New residents to a…
1906
Awareness of service charges and its influence on customer expectations and perceptions of quality in banking
Peter Kangis, Vassiliki PassaReports the findings of a small‐scale survey undertaken with a view to establishing the extent to which customers of retail banks are influenced in their expectations of quality…
3671
Taking advantage of barter in radio
Joseph P. Vaccaro, W.W. KassayeProvides an examination of the importance of barter in the radio industry based on a systematic random sample of 195 radio stations within the continental USA. Describes how data…
1002
Product management and the marketing of financial services
Jeffrey Strieter, Ashok K. Gupta, S.P. Raj, David WilemonOne of the most important developments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product…
3577
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum