Journal of Services Marketing: Volume 15 Issue 3

Customer orientations and usage of financial distribution channels

Jennifer Thornton, Lesley White

This research examined the survey responses of 801 financial customers who provided information regarding their usage of, and attitudes towards, financial distribution channels…

Adapting geodemographic information to army recruiting: the case of identifying and enlisting Private Ryan

David J. Faulds, Stephan F. Gohmann

The primary objective of this research was to develop a segmentation model for the United States Army Recruiting Command Headquarters (USAREC), located at Fort Knox, Kentucky. The…

Application of brand equity measures in service markets

Marisa Maio Mackay

Many practitioners and researchers believe that differences exist between service and product markets, which warrant different marketing practices. The branding literature…

Exploring the market potential and bundling of business association services

Robert J. Bennett, Paul J.A. Robson

This paper is aimed at association managers and market advisors. It explores how associations balance their provision of different services, the potential for associations to…

The effects of obesity, gender and specialty on perceptions of physicians’ social influence

James M. Stearns, Shaheen Borna, Srinivasan Sundaram

This research examines the effects of obesity, gender, and specialty on the social influence of physicians. Recent research in other areas of social science indicates that the…