Journal of Services Marketing: Volume 15 Issue 4

Subject:

Table of contents

Service representatives, job control, and white‐collar blues

Philip E. Varca

Telephone service representatives in a communications company took part in a study investigating perceived job control and work strain. The representatives worked in a controlled…

1361

The effect of price bundling on consumer perceptions of value

Gillian Naylor, Kimberly E. Frank

Examines the importance of delivering an all‐inclusive price bundle to consumers. A longitudinal study is conducted to test the role of expectations of both price and other costs…

7634

Designing service guarantees – is full satisfaction the best you can guarantee?

Jochen Wirtz, Doreen Kum

Introduces a new guarantee type termed “combined guarantee”, which combines the wide scope of the full satisfaction guarantee with the specific performance standards of the…

3087

Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery

Debra Grace, Aron O’Cass

The quality of service delivery and maintenance of service performance relationships potentially depend on the extent to which service providers and service receivers share…

3035
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum