Table of contents
Improving service firm performance
Brendan J. Gray, Sheelagh Matear, Philip K. MathesonAlthough there are a growing number of studies which have investigated links between market orientation and performance in service firms, there has been limited research which…
The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances
Birgit Leisen, Bryan Lilly, Robert D. WinsorRecent research illuminates the important contribution of organizational culture and market orientation to organizational effectiveness. In an attempt to increase the conceptual…
Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study
Soyoung Kim, Byoungho JinThis exploratory study was designed to determine whether the retail service quality scale could be validated in a discount retail setting in the USA and Korea. Two convenience…
A key to marketing financial services: the right mix of products, services, channels and customers
Jinkook LeeToday’s financial service institutions have shifted from traditional face‐to‐face selling to direct marketing practices, including phone, mail, and computer technology. Consumer’s…
An approach to branding services
Y.L.R. MoorthiThis paper provides an approach for branding a service. It accomplishes this by bringing together David Aaker’s brand identity framework, the 7Ps of services marketing and the…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum