Table of contents
Transformational leader behavior, proximity and successful services marketing
John H. HumphreysThis research examined the relationship between the behaviors associated with transformational, transactional, and laissez‐faire leadership and followers’ success in marketing…
Effect of social influence on repurchase intentions
Ken Butcher, Beverley Sparks, Frances O’CallaghanThe social interaction between customers and individual employees can be critical for business success. Similarly, factors such as customer convenience and value for money are…
A customer‐oriented new service development process
Ian Alam, Chad PerryThe purpose of this research is to answer the question: how can a new service development (NSD) program in the financial services industry be managed? More specifically, this…
Using the incomplete information framework to develop service provider communication guidelines
Rachel Smith, Alan J. BushThe debate over how services should be advertised and communicated has raged on for decades. Much of the early work on services emphasized the use of tangible cues and was…
Effects of personal control on adoption of self‐service technology innovations
Jungki Lee, Arthur AllawayA new literature is emerging around the role of self‐service technologies (SSTs) such as airline ticketing machines, automatic teller machines, and computer‐based shopping…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum