Table of contents
Consumer evaluations of “really new” services: the TrafficPulse system
Abba Krieger, Paul Green, Leonard Lodish, Jim D’Arcangelo, Chris Rothey, Paul ThirtyConjoint analysis is a class of techniques for analyzing consumers’ preferences and trade‐offs regarding their selection of products and services. Typically, conjoint analysis has…
Relationship marketing can mitigate product and service failures
Randi PriluckRelationship marketing is beneficial to firms because it can foster customer loyalty and re‐patronage behavior. Consumers engaged in relational exchanges are more satisfied than…
The impact of the relational plan on adoption of electronic banking
Nexhmi Rexha, Russel Philip John Kingshott, Audrey Shang Shang AwMarketing managers in financial institutions should be aware that customers are likely to embody electronic banking provided that such technology contributes to existing…
Market orientation and performance in service firms: role of innovation
Sanjeev Agarwal, M. Krishna Erramilli, Chekitan S. DevThere is wide acceptance of the precept that market orientation is associated with superior firm performance. However, empirical support for the proposition in prior literature is…
The international marketing of professional service projects: to what extent does territoriality matter?
Maria Anne Skaates, Henrikki Tikkanen, Kimmo AlajoutsijärviMany types of commercial professional services are commonly sold as projects. Therefore this article draws on the project marketing literature to elucidate the international…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum