Journal of Services Marketing: Volume 2 Issue 4

FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?

Michael S. LaTour, Shaker A. Zahra

Review of various models of the fear communication process and research on the effectiveness of fear appeals indicates that fear arousal is a complex, individually unique emotion…

COPING WITH ENVIRONMENTAL UNCERTAINTY AND BOUNDARY SPANNING IN THE PRODUCT MANAGER'S ROLE

Steven Lysonski, Alan Singer, David Wilemon

Evidence suggests that product managers' need to communicate across organizational and environmental boundaries under conditions of uncertainty can give rise to powerful role…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008227. When citing the article, please…

A COMPANY STUDY Green Stamps: A Case Study

Mary Pollack

Many people undoubtedly assume that S&H Green Stamps have gone out of business. That's far from the case. It is an almost $200 million‐a‐year business, and it's about to be reborn…

COMMENTARY SOFT DATA—HARD DATA: THE PAINFUL ART OF FENCE‐SITTING

Daniel Seymour

Quantitative methodology and qualitative methodology are not mutually exclusive. Yet much of consumer research is undertaken from the point of view that an object or state should…

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Lynn R. Kahle, Patricia Kennedy

Research on social values has been shown to be beneficial in market segmentation. This article describes the List of Values (LOV), a methodology that may allow comparison and…

FUTURE STRATEGIC EMPHASES IN SERVICE VERSUS GOODS BUSINESSES

A. Parasuraman, P. Varadarajan

Numerous conceptual and empirical studies in the services marketing literature have focused on the unique characteristics of services and the resulting marketing problems…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006059. When citing the article, please…

“I CAN DO IT MYSELF:” TRAINING THE SERVICE CONSUMER TO CONTRIBUTE TO SERVICE PRODUCTIVITY

Cathy Goodwin

Scene I: A major hotel. 1. Guest A called the desk right after check‐in to report a burned‐out light bulb and an absence of hot water; both were fixed in an hour. Guest A also…