Journal of Services Marketing: Volume 21 Issue 6

Internationalization of services: identifying the building‐blocks for future research

Rajshekhar G. Javalgi, Charles L. Martin

Internationalization of services is emerging as an important area of research as more and more service firms are going abroad in greater numbers than ever before. This special…

The internationalization of hospitality firms: factors influencing a franchise decision‐making process

Levent Altinay

The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision‐making process.

Service quality and satisfaction: an international comparison of professional services perceptions

Linda C. Ueltschy, Michel Laroche, Axel Eggert, Uta Bindl

This study aims to examine the applicability of key measures of service quality and customer satisfaction in a cross‐cultural setting, first establishing measurement equivalence…

International market selection: measuring actions instead of intentions

Nicholas Alexander, Mark Rhodes, Hayley Myers

This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the…

Positioning strategies of international and multicultural‐oriented service brands

Charles Blankson, Stavros P. Kalafatis

This article aims to examine positioning strategies of international and multicultural‐oriented service brands.

The service encounter in a multi‐national context

Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult, William Hauser

This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions.

Executive summary and implications for managers and executives