Journal of Services Marketing: Volume 22 Issue 2

The perceptions of waiters and customers on restaurant tipping

Chu‐Mei Liu

The purpose of this paper is to see whether people who serve and people who receive service in restaurants are aware of the factors that researchers and restaurant professionals…

Identifying the components of effective service advertisements

Kathleen Mortimer

The purpose of this paper is to identify the components that make up an effective service advertisement.

A cross‐cultural examination of relationship strength in B2B services

James M. Barry, Paul Dion, William Johnson

The purpose of this paper is to specify and test factors surrounding relationship strength between buyers and suppliers in a global, business‐to‐business (B2B) services context…

Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry

Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung, Jae H. Pae

The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor exchange, calculative…

Consumer's value for informational role of agent in service industry

Minakshi Trivedi, Michael S. Morgan, Kalpesh Kaushik Desai

The purpose of this paper is to study the informational role played by an intermediary in the service industry.

Toward a measure of service convenience: multiple‐item scale development and empirical test

Scott R. Colwell, May Aung, Vinay Kanetkar, Alison L. Holden

The purpose of this paper is to report on the development and nomological testing of a 17‐item scale measuring the five dimensions of service convenience (decision, access…

Marketing services more effectively with neuromarketing research: a look into the future

Douglas L. Fugate

The purpose of this paper is to alert services marketers that a new methodology exists for researching many of the components of the consumer decision making process.