Journal of Services Marketing: Volume 27 Issue 1

Subject:

Table of contents

Adopting self-service technology to do more with less

Toni Hilton, Tim Hughes, Ed Little, Ebi Marandi

Employees have traditionally played a major role in the customer ' s service experience. Yet self-service technology (SST) replaces the customer-service employee experience…

9725

Exploring switching behavior of US mobile service customers

Arvind Malhotra, Claudia Kubowicz Malhotra

The purpose of this paper is to explore the switching behavior of mobile service customers in the USA with a focus on service quality, innovation and lock-in strategies as…

5014

SERV*OR in China: testing the effect of service orientation on service skills performance

Sherriff T.K. Luk, Ken Lu, Ben Liu

The present study is specifically designed to accomplish two objectives: to validate the SERV*OR scale in an emerging oriental market; and to test empirically the effect of…

1457

Shopping motivation as a moderator in the retail service evaluation

Sherriff T.K. Luk, Piyush Sharma, Ivy S.N. Chen

Prior research explores the moderating effects of age and gender on the relationships in the comprehensive service evaluation model, but it ignores the role of contextual…

4348

Consumer information search and credence services: implications for service providers

Kathleen Mortimer, Andrew Pressey

The purpose of this paper is to examine the involvement levels and the information search activity of consumers purchasing credence services, in terms of the extent of the search…

4645

Internet forums and negotiation of healthcare knowledge cultures

Debbie Keeling, Amna Khan, Terry Newholm

Internet forums are an important arena for information exchange between consumers. Despite healthcare being one of the most accessed information categories on the internet…

1768

Modelling trust in service relationships: a transnational perspective

Harjit Sekhon, Sanjit Roy, Gurvinder Shergill, Adrian Pritchard

This empirical paper aims to assess the multi-dimensional nature of trust in service relationships. Although trust is deemed to be important for managing service relationships…

2714
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum