Journal of Services Marketing: Volume 36 Issue 6

Consumer responses to environmental corporate social responsibility and luxury

Marie Schill, Delphine Godefroit-Winkel

Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR)…

Improving service brand personality with augmented reality marketing

Daria Plotkina, John Dinsmore, Margot Racat

Augmented reality (AR) apps offer a great opportunity for brands to provide better service to customers by creating augmented customer service. However, not every AR app is…

The role of reciprocity and reputation in service relationships with arts organisations

Giulio Toscani, Gerard Prendergast

In an arts organisation context, this paper aims to further the understanding of service relationships by developing a framework explaining how sponsored arts organisations could…

The impact of “capitalization” social support services on student-athlete well-being

David Fleischman, Popi Sotiriadou, Rory Mulcahy, Bridie Kean, Rubiana Lopes Cury

This paper aims to investigate capitalization support, an alternative perspective for theorizing social support in-service settings. In the service setting of the student-athlete…

Value co-creation in services for animal companions

Jennifer Hendricks, Gertrud Schmitz

As other actors in the service ecosystem often have a pivotal role in value creation for actors experiencing vulnerability, this paper aims to explore caregiving customer value…

Addressing customer misbehavior contagion in access-based services

Himanshu Shekhar Srivastava, K.R. Jayasimha, K. Sivakumar

Access-based services (ABSs) provide short-term access to goods, physical facilities, space or labor in exchange for access fees without transferring legal ownership (e.g…