Journal of Services Marketing: Volume 36 Issue 7

Guest editorial: The Triple-A framework for serving humanity with service research

Sertan Kabadayi, Rodoula H. Tsiotsou

This paper aims to propose a conceptual framework for service research and introduces the first ServCollab special issue on the topic “Broadening and reinvigorating the service…

Commentary – The ServCollab Perspective on Elevating Human Experience

Raymond P. Fisk

This commentary describes ServCollab’s perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human…

Macroservicing: a commentary on services as constructive engagement for sustainable peace, prosperity and well-being

Clifford J. Shultz

This study aims to introduce the term, concept, mission and practice of macroservicing to recognize the ascent and obligations of Homo Servicus and to broaden and reinvigorate the…

Human enhancement technologies and the future of consumer well-being

Vitor Lima, Russell Belk

The purpose of this paper is to propose a conceptual framework that highlights transhumanism’s ideals of achieving superintelligence, super longevity and super well-being through…

Promoting social resilience in service communities: a molecular biology perspective

Elina Tang, Christopher Blocker

This research aims to examine pathways for providers to facilitate social resilience in service communities to promote collective well-being and engagement.

A systematic literature review of service-related research on refugees

Ilayaraja Subramanian, Jörg Finsterwalder, C. Michael Hall

This study aims to systematically review and conceptualise service-related research on refugees to identify gaps in the literature, derive future research avenues and stimulate…

Customer service co-creation literacy for better service value: evidence from the health-care sector

Tram-Anh Ngoc Pham, Hau Nguyen Le, Dung Tien Nguyen, Thuy Ngoc Pham

Understanding customers’ expertise for better service co-creation is of great importance. To be an effective co-creator, customers need to have much more knowledge than a basic…

Improving service interactions through inclusive language for Sindh’s Sheedis

Ameer Ali, Maya Khemlani David, Abdul Razaque Channa

This research aims to explore how racist language in service interactions in the health and education sectors affects service consumers belonging to the Sheedi community in…

A transformative service research perspective on caste-based discrimination in microcredit lending in India

Kanika Meshram, Rohan Venkatraman

This research aims to address the transformative service research (TSR) agenda by examining the issue of caste-based financial exclusion in microcredit lending services in India…

Service inclusion for tourists with disabilities: scale development and validation

Maheen Iqbal Awan, Amjad Shamim, Muhammad Shoaib Saleem, Shahbaz Shabbir Gill

The purpose of this study is to develop a scale for measuring service inclusion for tourists with disabilities in tourism and hospitality services. Transformative service research…

A voice for the silent: uncovering service exclusion practices

Sylvia C. Ng, Hui Yin Chuah, Melati Nungsari

This paper aims to provide an in-depth conceptualization of service exclusion by drawing on our exploratory research as well as thick and rich insights from the authors’…