Table of contents
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Virginie Lavoye, Jenni Sipilä, Joel Mero, Anssi TarkiainenVirtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it…
4248
How strategic design abilities address unmet value in service engagement strategies
Nijs Bouman, Lianne SimonseEngaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to…
3874
Customer engagement behaviors on physical and virtual engagement platforms
Erik Winell, Jonas Nilsson, Erik LundbergThis study aims to examine and compare the influence of the disposition to engage in engagement behaviors on physical and virtual engagement platforms, as well as the influence of…
2333
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum