Journal of Services Marketing: Volume 38 Issue 10

Subject:

Table of contents

Co-creating customer experiences in service ecosystems: a study in a tourist destination

Diego Monferrer Tirado, Miguel Angel Moliner Tena, Marta Estrada

This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination.

1023
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum